Elizabeth Higman, Marketing and Branding Manager

Elizabeth Conklin

Marketing and Branding Manager

(315) 295-3832

Elizabeth, who holds a BFA in Graphic Design from SUNY Fredonia, has been making strides in the marketing world since 2016. Over the course of four years working at an agency, she gained valuable experience in graphic design, digital marketing, and everything in between, before becoming the in-house Marketing & Branding Manager at Pinnacle Holding Company in 2020. Elizabeth’s creative strategies and keen attention to detail have helped the Pinnacle Family of Companies continue to grow.

When she’s not crafting creative marketing strategies and empowering businesses to reach new heights, Elizabeth enjoys giving back to the community through her volunteer work at Helping Hounds Dog Rescue, which she has been a part of since 2017. Additionally, she is a proud dog mom to her fur baby, Dacks, and loves spending time at camp on Sandy Pond or exploring the Adirondacks with her husband, Colin. Recently, they even achieved the status of ADK 46ers! Elizabeth knows that life is all about balance, and she brings that same fun and easy-going attitude to everything she does.